NEWS, THOUGHTS AND INSIGHTS

THOUGHTS

More than just a 'Logo'
June 9, 2019 | Brand Identity

More than just a ‘Logo’

Effective branding is more than just a logo and pretty colours. It’s the sum experience of every touch point your customer has with your product. Let’s take a look what that means Key takeaways Branding is more than a logo, it’s the whole experience There are many different pieces of a brand’s core identity When..

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Insights into your Customers Experience
May 9, 2019 | Media Planing

Insights into your Customers Experience

Customer experience is a key driver of business success. From social media analytics to specialized software, there are hundreds of tools devoted to measuring it. But which of these tools are actually important to understanding customer experience? And how does customer experience ultimately affect your bottom line? When it comes to understanding and improving customer..

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Steps to a Winning Pre-Launch App Marketing Strategy
April 9, 2019 | Digital Art

Steps to a Winning Pre-Launch App Marketing Strategy

Have you considered promoting your new app before it’s actually ready to launch? Here’s the thing, if you wait until your app is launching, you’re already behind on getting the audience that your app could have been developing. The marketing process should begin while you are developing your app and be treated as an essential..

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