AI-native marketing consultancy for B2B tech.
We advise founders and CMOs on how to put AI at the centre of their marketing operating model, and guide the team that builds it. Strategy, brand, communications and AI operations, delivered by the partners who do the work.
Client · Techwave
Identity, brand strategy and story delivered in 28 days. Nine months later: 35% revenue growth, expansion into new markets and a 400% lift in brand recognition.
+35%
Revenue growth in 9 months
400%
Increase in brand recognition
- Brand identity and positioningDelivered
- Brand story and promiseDelivered
- Go-to-market strategyDelivered
- Expansion into new marketsResult
- Clear, future-looking tech brandResult
Trusted by founders, CMOs and scale-ups
Our point of view
The best product rarely wins. The one with the most compelling story does. Our job is to make yours impossible to ignore, using every advantage AI gives us.
Luis Sangiovanni, founder
Advisory services that move pipeline, not just metrics.
01 / Strategy
Marketing and GTM strategy
Advisory engagement that sets your go-to-market direction. We pressure-test strategy with AI research and modelling, design the operating model, and hand your team a roadmap they can run.
02 / Brand
Brand, PR and communications
A sharp story, told well, as part of your advisory team. Positioning, messaging, media relations and public affairs that make buyers, investors and regulators care, produced with AI in the loop from research to draft.
03 / Growth
AI marketing operations
We design your AI marketing operating system, then guide your team through implementation. Outbound, content, SEO and AI search, reporting and CRM, wired together so a small team runs what used to take five people. Built in your accounts, yours from day one.
Numbers thebigword Group experienced.
A new GTM strategy focused on regulated sectors, government and defence. A new RFP process built on the Shipley method. A field marketing programme introduced from scratch. Delivered end to end by us as principals.
£65m → £120m
Group revenue growth over the engagement, driven by marketing-led bid strategy.
Gov & Defence
New GTM strategy focused on regulated sectors, government and defence contracts.
Shipley RFP
New RFP process introduced across the group using the Shipley method.
Field marketing
Field marketing programme designed and launched to support enterprise sales.
Revenue growth
thebigword Group · Group CMO engagement
Senior partners. Advisory-led. AI-enabled.
We work as an extension of your leadership team, advising on the model, designing the roadmap, and guiding implementation. You work directly with us. No account managers, no juniors learning on your budget. We bring AI into the workflow from the first meeting, from research and positioning to content, outbound and reporting, so the work moves faster and lands sharper. Most engagements start with a fixed-scope diagnostic and end with a plan your team can run themselves.
“Sangiovanni Partners led our rebranding, repositioning and go-to-market strategy. Within nine months we saw a 35% increase in revenue and a measurable lift in brand loyalty. Phenomenal work, rooted in real commercial understanding.”
Raj Gummadapu
CEO and co-founder, Techwave
“Luis built Alias from a blank page: our identity, our brand and our go-to-market strategy were his work from day one. That foundation carried us to where we are today, the largest insurance broker in the Dominican Republic.”
Gustavo Turull-Mayol
Founder and CEO, Alias Corredores de Seguros
“As CMO, Luis transformed marketing from a support function into a growth engine. His bid strategy for government and defence contracts was central to growing the group from £65m to £120m in annual revenue.”
Larry Gould
Founder, thebigword Group
“Sangiovanni Partners shaped our brand, identity and go-to-market strategy from the ground up. That work made us the reference in our market in the Dominican Republic, and gave us the platform to expand into Florida.”
Jose A. Rijo
Founder and CEO, Fidelco
“We worked with SP to develop our growth strategy. As a startup poised for growth, it was extremely valuable to have the team's wealth of experience on hand, challenging our assumptions and providing actionable strategy. We could not be happier with the results.”
Steve Daley
Founder, Solarion
“Catching the attention of investors is challenging. Sangiovanni Partners gave us a well-rounded brand identity that helped us raise the funds we needed to expand. Their work was impressively rooted in our industry, and flexible enough for us to pivot into our consumer market within budget.”
Nihat Arkan
Co-founder and CEO, Yaliyomo GmbH
Not sure where AI fits in your marketing?
Let us have a proper conversation. Thirty minutes, no pitch. You will leave with at least one thing worth doing next.