Marketing and GTM strategy.
Sharp strategy for how you go to market. We set the direction, design the operating model and hand your team a plan they can run.
Why it matters
The question is no longer who you hire first. It is what humans should do at all, and what systems do the rest.
On building a modern marketing function
01 / Who it is for
Founder-led B2B tech companies, typically seed to Series B or bootstrapped and profitable, where marketing is either non-existent, one overworked generalist, or a team that grew by accident.
02 / The problem
Go-to-market is the most common scaling mistake we see. Founders copy the playbook of a 2019 scale-up, then AI collapses half those roles and the structure stops making sense. The question is no longer who to hire first. It is what humans should do at all, and what systems do the rest. That decision needs someone who has run marketing at a senior level, not another agency pitch.
03 / What is included
Every piece of the engagement, in one place.
Fixed scope, fixed fee, one clear plan at the end. No add-ons, no surprises.
- 01
Full audit of your current marketing: people, spend, tools, channels, output
- 02
Marketing and GTM strategy built around how you actually sell: ICP, positioning, channels, budget
- 03
Target operating model: roles, responsibilities and the human vs AI task split
- 04
AI and martech stack recommendation, with build order and costs
- 05
Hiring plan with job specs, interview support and candidate assessment
- 06
90-day roadmap your team can execute
04 / How it runs
Senior time, weekly cadence.
Strategy engagements run four to six weeks at a fixed fee: weekly working sessions with the founder or CEO, interviews with your team, full access to us in between, ending in a written plan and handover. Optional light advisory retainer afterwards to keep execution on track.
4–8 wks
Typical engagement
Fixed fee
Priced up front
2 partners
No juniors, no handoffs
05 / FAQ
Common questions.
Something not covered?
Positioning, ICP, channel mix, messaging, budget and the operating model behind them. You leave with a written plan your team can execute and a clear view of where the pipeline will come from.
We work alongside founders, sales leaders and any in-house marketers you already have. Interviews, working sessions and shared docs. No parallel workstream, no black box.
Smaller and more senior than five years ago. A typical seed to Series A setup is one strategic lead plus one or two executors, supported by AI systems for content, outbound and reporting. The right mix depends on whether your motion is product-led, sales-led or partner-led.
AI can produce marketing. It can't decide your positioning, your ICP or your bets. We design functions where AI does the volume and humans do the judgement.
Most clients run the plan themselves. Some keep us on a light advisory retainer for accountability and course correction.
Get the plan before the payroll.
Let us have a proper conversation. Thirty minutes, no pitch. You will leave with at least one thing worth doing next.