Sangiovanni Partners

AI marketing operations.

We help marketing teams adopt AI without buying another shelf-ware platform. We design the stack, map the workflows, and guide implementation inside your accounts, so your team owns the system from day one.

Why it matters

Most companies do not need more marketing headcount. They need the stack that lets the people they already have do the work of a team twice the size.

On AI marketing implementation

01 / Who it is for

B2B companies with a working product and a clear ICP who need a real marketing engine, not another agency retainer. Founders and CMOs who want to own the system, not rent it.

02 / The problem

The AI tools are here, the case studies are real, and the demos look great. What is missing is the wiring. Most teams end up with a scattered set of trials: an outbound tool no one trusts, a CMS no one updates, a HubSpot no one has cleaned, and AI experiments in five browser tabs. The result is activity without a system, and cost without leverage. The fix is not another tool. It is an operating system: the whole stack designed, connected, documented and handed to your team.

03 / What is included

Every piece of the engagement, in one place.

Fixed scope, fixed fee, one clear plan at the end. No add-ons, no surprises.

  • 01

    AI marketing stack design: a clear architecture across CRM, outbound, content, SEO and AI search, reporting and enrichment, chosen to fit your budget and team

  • 02

    AI outbound and prospecting engine: data sources, enrichment, ICP scoring, personalisation and sequencing, with deliverability treated as a discipline

  • 03

    AI content pipeline: research, briefs, drafting and editing workflow that produces material worth reading, with human judgement where it matters

  • 04

    SEO and GEO foundations: technical hygiene, entity footprint, category-defining pages and FAQ schema so you show up in Google and inside ChatGPT, Claude and Perplexity

  • 05

    CRM implementation and automation: HubSpot or equivalent set up properly, lifecycle stages, lead routing and nothing leaking between marketing and sales

  • 06

    Reporting and dashboards: pipeline, source attribution, share of AI mentions and cost per meeting, in one place your team actually opens

  • 07

    Prompt library, SOPs and training: every workflow documented, every prompt versioned, your team trained to run and evolve the system without us

04 / How it runs

Senior time, weekly cadence.

Six to ten weeks from kickoff to handover, in three phases. Weeks one to two: audit your current stack, ICP and data, agree the architecture. Weeks three to six: build in your accounts, connect the pipes, ship the first outbound and content plays running live. Weeks seven to ten: dashboards, documentation, training and handover. Everything sits inside your accounts, in your name, from day one. Fixed fee, defined scope, clear exit. Optional light-touch monthly support after handover if you want it, but designed so you do not need it.

4–8 wks

Typical engagement

Fixed fee

Priced up front

2 partners

No juniors, no handoffs

05 / FAQ

Common questions.

Something not covered?

No. We design, build and hand over an operating system. There is an implementation phase, then optional light-touch support. You are not renting a team; you are getting one built into your stack.

Yours. HubSpot, your data warehouse, your outbound tools, your CMS, your AI accounts. We build inside them so you own everything from day one. No black boxes, no vendor lock-in.

Whatever fits your stack and budget. Typical builds combine HubSpot or a similar CRM, Clay or equivalent for data and enrichment, Instantly or Smartlead for outbound, an AI writing layer (OpenAI, Anthropic or open models), a headless CMS, and a light analytics warehouse. We are vendor-neutral and have implemented these systems in-house, not just from a slide.

GEO is generative engine optimisation: making your company the answer when AI assistants like ChatGPT, Claude and Perplexity get asked about your category. A growing share of B2B research now starts there. It sits alongside SEO in the same content and entity system, so we build them together.

It changes what they do. Less list-building, first-draft writing and reporting; more conversations, editing and judgement. Some clients delay a hire; others redeploy people to higher-value work. That is a decision the numbers make for you.

Done badly, yes, and it burns your domain and your reputation. Done well, it is fewer, sharper messages to better-researched prospects, with deliverability treated as a discipline. We optimise for reply quality, not send volume.

Typically six to ten weeks depending on stack complexity and how much of the foundation already exists. You start seeing the outbound and content pipes running by week four; full handover with playbooks and training completes at the end.

You run it. We offer an optional monthly support tier for tuning, model changes and new plays, but the system is designed to be operated by your team. Every prompt, workflow and dashboard is documented and yours.

Build the system once. Run it every day.

Let us have a proper conversation. Thirty minutes, no pitch. You will leave with at least one thing worth doing next.