The firm

A senior-led practice.

A consultancy for B2B tech companies that want AI to become a real operating advantage in marketing. Sangiovanni Partners exists because most marketing advice comes from people who have never had to live with it. We have.

Our belief

Marketing is not decoration. It is the operating system that turns product truth into pipeline, story into demand, and reputation into revenue.

The Sangiovanni Partners way

The partners

Two partners. Zero handoffs.

You work with the people who have run marketing and communications inside the room, not a team pretending they have.

Founder and partnerBarcelona · Malta

01Partner

Luis Sangiovanni.

Founder and partner

Luis has spent 25+ years building brands and marketing teams for B2B technology companies. He is a sitting CMO at an AI-native B2B SaaS company and previously spent over a decade as Group CMO at thebigword, one of the world's largest language technology companies, where marketing-led bid strategy helped grow revenue from £65m to £120m. He founded two agencies, mentors at Cornell Tech, and has advised startups from pre-seed through to acquisition. He works in English and Spanish, and splits his time between Barcelona and Malta.

PartnerBarcelona · United Kingdom

02Partner

Gavin Sangiovanni.

Partner, communications and public affairs

Gavin is a communications and public affairs specialist who has spent his career in the hardest rooms in the business: regulated industries, Westminster and Whitehall. He has led external communications and stakeholder strategy for major UK utilities and industry bodies, engaging directly with Ministers, regulators and Parliament, and earlier ran the office of a UK Shadow Home Secretary. He turns dense technical and regulatory material into narratives that move policymakers, media and markets, and has delivered millions in regulator-assessed awards for engagement quality. Gavin is a member of the Chartered Institute of Public Relations and works between Barcelona and the UK.

How we are different

Four things worth knowing.

Partners only.

The people you meet are the people who do the work.

In-house scar tissue.

We have sat on the client side of every agency pitch you have ever received.

AI-native, not AI-curious.

AI runs through every engagement: research, positioning, content, outbound and reporting. We ship it in our own workflow daily, not as a slide in a deck.

Honest scope.

We take a small number of clients and say no when we are not the right fit.

Our network

A trusted bench, called in when the work needs it.

We are two partners by design. When a project needs specialist hands, we bring in senior craft partners we have worked with for years. You get one point of contact, one standard of work, and no agency mark-up games.

Design and web

Product designers and Webflow / Next.js developers for landing pages, microsites and full rebuilds.

Motion and video

Directors, editors and animators for brand films, product explainers and social-first cutdowns.

AI and engineering

ML engineers and full-stack developers for AI agents, RAG pipelines and marketing automation.

Content and creative

Senior copywriters, editorial designers and illustrators for reports, campaigns and thought leadership.

Paid and lifecycle

Specialists in ABM, paid media and lifecycle for when a campaign needs to hit the pipeline hard.

Research and analytics

Buyer research, category analysis and data teams for evidence-led positioning and measurement.

Every specialist is briefed, quality-controlled and delivered through us. You never end up managing a supplier list.

See if we are a fit.

Let us have a proper conversation. Thirty minutes, no pitch. You will leave with at least one thing worth doing next.